Yes, its true. Swines can have flu, and the deadly virus can be passed from swines, to human beings, and possibly passed between human beings too. That's for those of you who need a bit of background on what I'm about to blog about.
The National Health Service (NHS) rarely seems to grab my attention when they advertise about their services relating to very specific illnesses, diseases, addictions, vaccinations etc. The last time they caught my attention is when I saw an advertisement for the cervical cancer jab which they're now administering to girls aged 12 and 13. Its a controversial topic, for another blog. The advertisement, however, got my attention because it made getting the jab seem like a natural part of everyday life. But for me, it wasn't believable.
Then last week, I saw a "Catch It. Kill It. Bin It" advertisement showing how easily the (swine) flu virus can be passed between individuals. And I have to say that there has never been a more catchy NHS ad! Its not actually about the ad and the characters in it, but the phrase is just way too cool. And it actually does make prevention of passing around the flu virus seem like an everyday thing. I mean, the amount of times that I've thought about "Catch It. Bin It. Kill It." in the past few weeks is record, considering that I don't watch much television and that I've only come across the ad a few times in public.
This is about more than just the swine flu epidemic. This is about the NHS being punctual and effective, taking national health advertising to a new level. To infinity and...
The National Health Service (NHS) rarely seems to grab my attention when they advertise about their services relating to very specific illnesses, diseases, addictions, vaccinations etc. The last time they caught my attention is when I saw an advertisement for the cervical cancer jab which they're now administering to girls aged 12 and 13. Its a controversial topic, for another blog. The advertisement, however, got my attention because it made getting the jab seem like a natural part of everyday life. But for me, it wasn't believable.
Then last week, I saw a "Catch It. Kill It. Bin It" advertisement showing how easily the (swine) flu virus can be passed between individuals. And I have to say that there has never been a more catchy NHS ad! Its not actually about the ad and the characters in it, but the phrase is just way too cool. And it actually does make prevention of passing around the flu virus seem like an everyday thing. I mean, the amount of times that I've thought about "Catch It. Bin It. Kill It." in the past few weeks is record, considering that I don't watch much television and that I've only come across the ad a few times in public.
This is about more than just the swine flu epidemic. This is about the NHS being punctual and effective, taking national health advertising to a new level. To infinity and...
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