When I heard that Mark and Spencers (M&S) was having a one penny bazaar, I really didn't get it. I'll say that again for those of you, who like me, missed the part where M&S, one of the most classy high street stores decided to have a one penny bazaar: Marks and Spencers had a 1p giveaway. There, now I know that you've just relived the shock which I went through.
M&S turned 125years old today, and to mark such an achievement it decided to have a one penny bazaar where customer could purchase up to five of a few select items for one pence each. In fact, the items were free and each customer was asked to make a small donation to a charity instead. So what were M&S trying to do? Apart from retain the customers they do have and attract more customers by giving away a few quality items, not much else.
And I think it worked considering that its very rare that a good quality store decides to give away items to customers. It might not have worked for those who were expecting to get expensive items for just 1p - sorely disappointing. But overall, I'd give Marks and Spencers top marks for their genius, and loyalty to the same customers who have been loyal to them.
M&S turned 125years old today, and to mark such an achievement it decided to have a one penny bazaar where customer could purchase up to five of a few select items for one pence each. In fact, the items were free and each customer was asked to make a small donation to a charity instead. So what were M&S trying to do? Apart from retain the customers they do have and attract more customers by giving away a few quality items, not much else.
And I think it worked considering that its very rare that a good quality store decides to give away items to customers. It might not have worked for those who were expecting to get expensive items for just 1p - sorely disappointing. But overall, I'd give Marks and Spencers top marks for their genius, and loyalty to the same customers who have been loyal to them.
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